Overview
Three steps to effective marketing the ldc way:
1. Understanding Your Market
The first step to an effective marketing plan is developing a clear picture of your market. Understanding your market requires a detailed analysis of your existing clients, potential clients, new growth opportunities and your competition. Without a firm grasp of these fundamental business development issues, no effective marketing activities can take place. LDC will work with you to design a detailed market research plan, including client surveys and focus group activities to deliver the information you need to make the right decisions for your business. Long before the first marketing dollar is spent, LDC will provide you with the clarity you need to start marketing smart without any loss of business momentum.
2. Building The Right Plan For You
No two firms are alike. No two marketing plans can serve one firm. Using sound market analysis as a basis for effective planning, LDC will work within your budget and human resource framework to create a marketing plan that delivers the results you need. Need help executing the plan? LDC is affiliated with top notch providers of market research, marketing communications and public relations services that will bring your marketing plan to life.
3. Managing Long-term Growth In a Changing Environment
Effective marketing and strategic planning is an ongoing process, not a one-time project. As your business changes and grows, LDC will work with you to refine your current marketing activities and identify and seize innovative new opportunities for growth. We see ourselves as a strategic partner with a stake in your long-term success, not just a supplier who delivers advice and moves on to the next assignment.
Law Firms
The legal profession is in a profound state of change. Due to intensifying competition, many firms are finding that traditional methods of business development no longer provide the growth they need. Some are looking to mergers and acquisitions as the springboard to increased market share, but this approach has produced mixed results and is sometimes found to be at odds with the personalized service that most clients value above all. Other firms are trying to develop in-house marketing capability to improve brand visibility, but this can be expensive and time-consuming.
To get the results you need as quickly as possible, you need a partner that understands the legal profession and has the marketing and business management experience to help you reach out to lucrative new markets. Linda Delorme Consulting (LDC) can help you identify business development opportunities and build a strategic plan that will help your firm reach out to these significant new customers while your in-house resources are doing what they do best --- advising your valuable clients.
Put your firm on a strong growth track today. And remember, it's not just about a new logo--it's about a strategic marketing plan that works.
Legal Departments
While law firms work hard to build brand and keep their competitors at bay, corporate law departments are under constant pressure to reduce costs while providing quality service to their internal clients and improving the manner in which those services are delivered. Our experience in the corporate environment has given us the insight and experience to provide leadership advice on how Corporate Counsels can innovate in the delivery of their services while communicating their true value to the organization. In short, we help you think like a business - not just a legal department - and become an integral part of the senior management team. LDC helps law departments:
- Develop a strategic mindset and working methodology
- Create a structure best-suited to the most effective delivery of their services
- Review and improve departmental business processes
- Become an integral and crucial part of the business they support
